Feasibility Studies
Keen Independent Research combines economic and market research experience
with specialized expertise in venue and event operations and management. We help clients assess the viability of performing arts centers, cultural venues, entertainment complexes, event centers, convention centers and festivals. Related experience includes other industries such as water, housing and health care.
How We Do It
Our focus is on building strong community and client relationships while preparing unbiased assessments of market conditions, economic and financial feasibility and facility operations.
- Ongoing internal input
- Comprehensive community and stakeholder engagement
- Market and demographic analysis
- Demand forecasting
- Environmental scanning and competitive analysis
- GIS mapping of market area, drive time analysis and inventory
- Programming and audience assessment
- Ticketing assessment
- Utilization assessment
- Governance and staffing analysis
- Risk assessment
- Financial analysis, business planning and pro forma budget development
Selected Project Examples
- Denver Performing Arts Complex Venue Market Analysis and Feasibility Study, CO
- Waco Arts Feasibility Study, TX
- Virginia Beach Art and Light Festival Feasibility Study, VA
- Plainfield Performing and Fine Arts Center Market Study, IN
- Titusville Playhouse Market Analysis, FL
- Civic Center Conservancy Feasibility and Market Study, CO
- Bloomington Arts Feasibility Study, IN
- Wheeler Opera House Expansion Feasibility Study, CO
- Altus City Auditorium Study, OK
- Mizel Arts and Culture Center Market Analysis and Feasibility Study, CO
Sectors We Serve
- State and local governments
- Non-profits
- Educational institutions