Keen Independent Research
Phone: (303) 3858515
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172 N. Washington Street
Wickenburg , AZ 85390
100 Fillmore Street, 5th Floor
Denver , CO 80206

Meet Our Awesome Team

A cross-disciplinary, innovative team that is committed to our clients.
Diversity, Equity, Inclusion and Belonging are imbedded in everything we do.

Malena Grosz

Malena Grosz, Consultant Joseph Broad

Malena Grosz joined Keen Independent to support marketing strategy, arts and cultural planning and community engagement. Her experience includes event production, graphic design, website management and program management. Malena has worked music festivals, corporate events and conferences across the country and has produced several boutique festivals in Arizona. Through her experience as a performing and installation artist, she understands the challenges that artists face, particularly at the grassroots level. Malena believes that the arts are our most powerful tool for uniting people and impacting positive change.

Project Experience:

  • Festival feasibility studies
  • Event production consulting
  • Arts master plans
  • Artist management and booking
  • Community engagement and outreach
  • Qualitative research
  • Program management
  • Brand development
  • Marketing strategy


M.F.A., Theatre (Arts Entrepreneurship and Management), Arizona State University, AZ

Graduate Certificate in Nonprofit Leadership and Management,
Arizona State University, AZ

B.F.A., Visual Communication (Graphic Design), Northern Arizona University, AZ



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