Malena Grosz joined Keen Independent to support marketing strategy, arts and cultural planning and community engagement. Her experience includes event production, graphic design, website management and program management. Malena has worked music festivals, corporate events and conferences across the country and has produced several boutique festivals in Arizona. Through her experience as a performing and installation artist, she understands the challenges that artists face, particularly at the grassroots level. Malena believes that the arts are our most powerful tool for uniting people and impacting positive change.
Project Experience:
- Festival feasibility studies
- Event production consulting
- Arts master plans
- Artist management and booking
- Community engagement and outreach
- Qualitative research
- Program management
- Brand development
- Marketing strategy
Education
M.F.A., Theatre (Arts Entrepreneurship and Management), Arizona State University, AZ
Graduate Certificate in Nonprofit Leadership and Management,
Arizona State University, AZ
B.F.A., Visual Communication (Graphic Design), Northern Arizona University, AZ
