Market Research
Keen Independent Research helps organizations better understand their customers.
We work with governments, non-profits and for-profit businesses to learn from the communities they serve and respond to those needs. Our clients range from the
City of San Jose, where we helped the City develop a comprehensive business coaching campaign, to the Smithsonian National Zoo where we designed a membership program for a free institution.
How We Do It
Our multilingual team relies on rigorous qualitative and quantitative research
that includes:
- Primary research with potentially affected groups (focus groups, interviews and other means)
- Surveys (telephone, electronic, intercept)
- Workshops (virtual and in-person)
- Other community outreach
- Observation and ethnographic analysis
- Internal and external stakeholder groups
- Demographic and economic analysis
- Program evaluation
- Message development, testing and evaluation
- Culturally sensitive communications and marketing plans
- Designated study fact sheet, dynamic website, telephone hotline and email address
- Implementation strategy
Selected Project Examples
- Dane County Parks and Henry Vilas Zoo, Program Evaluation, WI
- Arizona Game and Fish Department, Market Research and Communications Assessment, AZ
- Valley Water, Market Research and Message Testing, CA
- Association of Zoos and Aquariums, Comprehensive Market Research Study, MD
- Smithsonian National Zoo, Market Research and Membership Evaluation, Washington DC
- Longwood Gardens Market and Membership Research, PA
- Higher Education Resource Services (HERS), CO
Sectors We Serve
- State and local governments
- Non-profits
- Boards and commissions
- Industry associations
- Educational institutions
- For profit businesses