Keen Independent Research
Phone: (303) 3858515
Keen Independent Research Keen Independent Logo
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172 N. Washington Street
Wickenburg , AZ 85390
100 Fillmore Street, 5th Floor
Denver , CO 80206

Market Research

Market Research
Keen Independent Research helps organizations better understand their customers.
We work with governments, non-profits and for-profit businesses to learn from the communities they serve and respond to those needs. Our clients range from the
City of San Jose, where we helped the City develop a comprehensive business coaching campaign, to the Smithsonian National Zoo where we designed a membership program for a free institution.

How We Do It

Our multilingual team relies on rigorous qualitative and quantitative research
that includes:

  • Primary research with potentially affected groups (focus groups, interviews and other means)
  • Surveys (telephone, electronic, intercept)
  • Workshops (virtual and in-person)
  • Other community outreach
  • Observation and ethnographic analysis
  • Internal and external stakeholder groups
  • Demographic and economic analysis
  • Program evaluation
  • Message development, testing and evaluation
  • Culturally sensitive communications and marketing plans
  • Designated study fact sheet, dynamic website, telephone hotline and email address
  • Implementation strategy

Selected Project Examples

  • Dane County Parks and Henry Vilas Zoo, Program Evaluation, WI
  • Arizona Game and Fish Department, Market Research and Communications Assessment, AZ
  • Valley Water, Market Research and Message Testing, CA
  • Association of Zoos and Aquariums, Comprehensive Market Research Study, MD
  • Smithsonian National Zoo, Market Research and Membership Evaluation, Washington DC
  • Longwood Gardens Market and Membership Research, PA
  • Higher Education Resource Services (HERS), CO

Sectors We Serve

  • State and local governments
  • Non-profits
  • Boards and commissions
  • Industry associations
  • Educational institutions
  • For profit businesses