Strategic and Master Planning
Using a collaborative approach, Keen Independent Research develops strategic plans, market analyses and master plans to help our clients build quality of life among the communities they serve and support economic development. Our evidence-based research helps evaluate current infrastructure, strengthen program and fund development, build community engagement and implement new initiatives.
How We Do It
- Ongoing internal input
- Comprehensive community and stakeholder engagement
- Market and demographic analysis
- Demand forecasting
- Environmental scanning and competitive analysis
- Opportunities and threats analysis
- Programming and audience assessment
- Governance and staffing analysis
- Financial analysis, business planning and pro forma budget development
- Implementation strategy
Selected Project Examples
- Denver Arts and Venues Venue and Market Analysis, CO
- Celina Texas Arts Master Plan, TX
- City of San Marcos Arts Master Plan, TX
- Latino Cultural Arts Center (LCAC) Master Plan, CO
- Altus City Auditorium Market Assessment, OK
- Titusville Playhouse Market Analysis, FL
- Penumbra Center for Racial Healing Market Analysis, MN
- Frisco Performing Arts Center Market Analysis, TX
- Plainfield Performing and Fine Arts Center Market Study, IN
- Taber Opera House Market Analysis, Leadville, CO
- University of North Carolina Koch Memorial Forest Theater Market Analysis, NC
Sectors We Serve
- State and local governments
- Non-profits
- Boards and commissions
- Educational institutions
- For profit businesses