The Town of Royalston, Massachusetts engaged Keen Independent Research to conduct a marketing feasibility study of Whitney Hall, a historic 1905 building. The Town wished to consider options for transforming this iconic, but underutilized, South Royalston village site into a fully functioning, vibrant
community asset.

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The study team identified and evaluated the feasibility of future municipal, for-profit and/or non-profit uses of Whitney Hall taking into account:

• Community needs and wishes;
• Potential economic impacts;
• Building conditions, including needed repairs and updates;
• Costs; and
• Funding opportunities.

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This study was funded through the Massachusetts Rural and Small-Town Grant Program.

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Study Team

Keen Independent is a national arts, culture, equity and market research firm headquartered in Phoenix and Denver with a 24-person staff located from California to Massachusetts. Subconsultant Trahan Architects, a global architecture firm with offices in New York and New Orleans, analyzed existing site conditions and needed building repairs and updates.

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Schedule

The study ran from June 2023 to February 2024.

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Learn More

Visit the links provided under “postings” on this page to read the final report or view a recording of the final presentation below.

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